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The Power of Public Relations in Schools

References

Bradley, A. (1996, November 20). A lesson in winning back an estranged public. Education Week, 16(12), 1, 20-21. Retrieved January 17, 2001, from the World Wide Web:
http://www.edweek.org/ew/vol-16/12edmond.h16

Carroll, S.R., & Carroll, D. (1994). How smart schools get and keep community support. Bloomington, IN: National Education Service.

Decker, L.E., & Decker, V.A. (1988). Home/school/community involvement. Arlington, VA: American Association of School Administrators.

Forde, J., Polk, J., & Butler, J. (1997). May we help you? A telephone response line is good public relations. American School Board Journal, 184(1), 42-43.

Goldman, J.P. (1992). Schools of choice try promotional techniques to attract students. School Administrator, 49(7), 26-29.

Public Agenda. (1999). Good news, bad news: What people really think about the education press. New York, NY: Author. Retrieved January 18, 2001, from the World Wide Web:
http://www.publicagenda.org/specials/learning/ewa.htm

National School Public Relations Association. (n.d./a). Practical PR tips for principals. In It starts on the frontline: The comprehensive communication newsletter for your school [Sample issue online]. Rockville, MD: Author. Retrieved January 18, 2001, from the World Wide Web:
http://www.nspra.org/main_pubfline.htm#pr

National School Public Relations Association.(n.d./b). Samples of exemplary public relations programs: Program #7-Rowland Unified School District.Rockville, MD: Author. Retrieved January 18, 2001, from the World Wide Web:
http://www.nspra.org/main_schoolpr.htm#sampleprograms

National School Public Relations Association.(n.d./c). PR clinic: Getting the good news out on radio. Network [Sample issue online ]. Rockville, MD: Author. Retrieved January 18, 2001, from the World Wide Web:
http://www.nspra.org/main_pubnetwork.htm#clinic

National School Public Relations Association. (n.d./d). Why do you need a school PR practitioner now more than ever? In Getting a public relations program started. Rockville, MD: Author. Retrieved January 18, 2001,from the World Wide Web:
http://www.nspra.org/main_schoolpr.htm

Rose, L.C., & Gallup, A.M. (1999). The 31st annual Phi Delta Kappa/Gallup poll of the public's attitude toward the public schools. Bloomington, IN: Phi Delta Kappa International. Retrieved January 18, 2001, from the World Wide Web:
http://www.pdkintl.org/kappan/kpol9909.htm

Sanchez, R. (1998). A new world on the web. School Administrator, 55(4), 20-22, 24-26. Retrieved January 18, 2001, from the World Wide Web:
http://www.aasa.org/publications/sa/1998_04/Sanchez.htm

Sherman, L. (1999). The superintendent who listens. Northwest Education, 5(2), 12-17, 19. Retrieved January 18, 2001, from the World Wide Web:
http://www.nwrel.org/nwedu/winter99/superintendent.html

Walsh, D. (1996, December 11). Polling techniques help districts to get closer to their customers. Education Week, 16(15), 1, 29. Retrieved January 18, 2001, from the World Wide Web:
http://edweek.org/ew/1996/15focus.h16

Wells, K.J. (1997). Professional development for parents. American School Board Journal, 184(1), 38-39.

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