Appendix 1

National and Regional Public Relations Contacts

• Provides public relations professional development to school leaders with services such as:
• Workshops and presentations for school staff on topics such as building-level PR, dealing with the media, and marketing schools
• Communication audits tailored to specific needs
• National seminars and academies providing information on passing school bonds, developing crisis management plans, and engaging the community
• Monthly membership newsletters with practical help for principals and other building-level leaders
• Communications publications on school and teacher marketing, practical PR for principals, and crisis management
• Online information on starting public relations programs, sample school public relations policies and plans, examples of exemplary public relations programs, and samples of job descriptions for public relations professionals
• Contact information for 40 state chapters that provide local networking opportunities

Regional Contacts

Alaska
Lawrence A. Wiget
Executive Director, Public Affairs
Anchorage School District
P.O. Box 196614
Anchorage, AK 99519
Phone: (907) 742-4322
Fax: (907) 742-4175
E-mail: Wiget_Larry@msmail.asd.k12.ak.us

Idaho
Allison L. Westfall
Public Information Officer
Idaho State Department of Education
650 W. State Street
P.O. Box 83720
Boise ID 83720-0027
Phone: (208) 332-6812
Fax: (208) 334-2228
E-mail: Awestfal@sde.state.id.us

Montana
Joe Lamson
Communications Director
Montana Office of Public Instruction
Box 202501
Helena, MT 59620-2501
Phone: (406) 444-3160
Fax: (406) 444-9299
E-mail: jlamson@state.mt.us

Oregon
Oregon School Public Relations Association
Connie L. Potter
Public Information/Volunteer Coordinator
Forest Grove School District
1728 Main Street
Forest Grove, OR 97116
Phone: (503) 359-8110
Fax: (503) 359-2538
E-mail: cpotter@fgsd.k12.or.us

Washington
Washington School Public Relations Association
Randy Matheson
Community Relations Coordinator
Tacoma School District
601 South 8th Street
P.O. Box 1357
Tacoma WA 98405
Phone: (253)571-1015
Fax: (253)571-1038
E-mail: rmathes@tacoma.k12.wa.us