Sending a message in today’s world involves more than just sending a message
With media bombarding people with messages in a dizzying number of formats, it's getting harder and harder to get a word in edgewise with your desired audience. That's why this year's two-day NW Network conference will look closely at messaging, providing Oregon and Washington national service program staff with knowledge and tools for reaching out to an audience at a distance in the 21st century.
- Attract new members and volunteers through effective web content and branding
- Maximize the number of visitors who find you on the web
- Learn how to ensure access for everyone to your web site
- Smartly craft your messages for recruitment, outreach, and marketing
- Find out how to share knowledge and build community at a distance
This is not a conference for "techies"! Rather, it's designed for national service program staff who have a say in how their programs present themselves to the public and/or for those who want to learn more on this topic.
We encourage you to pass along this invitation to NW Network to your organization's communications director or other colleagues involved in national service messaging.
Tentative Conference Schedule (click to view schedule)
2008 NW Network Tentative Schedule
Monday, March 17
| 8-9:45 a.m. |
Registration |
| 10 a.m. -noon |
Opening: Katherine Watier: The effective use of technology, what makes a good website for national service programs, maximizing search engine presence, emphasis on recruiting, marketing, outreach |
| Noon-1p.m. |
Lunch |
| 1- 2:45 p.m. |
Half of the audience gather in small-groups to evaluate program web materials; the other half attend a session on web site access hosted by Jeff Coburn from the National Service Inclusion Project. |
| 2:45-3 p.m. |
Break |
| 3-4:45 p.m. |
Switch groups. Same content as 1-2:45 p.m. session |
| 4:45-5 p.m. |
Closing |
Tuesday, March 18
| 8-9 a.m. |
Breakfast |
| 9-10 a.m. |
Opening: Sally Patterson: The process of strategic messaging, branding AmeriCorps and VISTA |
| 10-11:45 a.m. |
Strategic messaging small group work |
| noon-1p.m. |
Lunch |
| 1-2:45 p.m. |
Three tracks are available: Track 1: Advanced strategic messaging Track 2: E-learning Track 3: Social networking and learning |
| 2:45-3 p.m. |
Break |
| 3-4:45 p.m. |
Tracks continued |
| 4:45-5 p.m. |
Closing |
Registration
The 2008 NW Network conference accepts online registrations. The "early-bird" deadline for this event is February 8, 2008. (The final registration deadline is February 25, 2008)
Before you register! The Oregon and Washington state commissions are holding state meeting the day after the conference. These meetings will be held on Wednesday, March 19 also at Portland State University. If you are booking a hotel room for NW Network, you may wish to stay over Tuesday night so you can attend your state meeting.
The conference registration table opens at 8 a.m. on Monday, March 17 with sessions beginning at 10 a.m. The conference ends after the final session at 5 p.m. on Tuesday. The conference provides Monday's lunch and Tuesday's breakfast and lunch. Other meals are on your own.
Here is the conference's fee schedule
- $145: Early Bird two-day registration
- $75: Early Bird single day registration
- $175: Regular two-day registration (after the February 8 “early bird” deadline)
- $90: Regular single day registration (after the February 8 “early bird” deadline)
Registration is closed. If you would like to attend the conference, please contact Joanne Lau at lauj@nwrel.org or call 503-275-9596.
For more information, contact Richard Melo at 1-800-547-6339, extension 610 or at melor@nwrel.org.
The 2008 NW Network conference is sponsored by the Oregon and Washington state commissions and the Oregon and Washington state CNCS offices.
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